https://www.tbfletcher.com/blog daily 0.75 2025-12-16 https://www.tbfletcher.com/home daily 1.0 2025-12-16 https://www.tbfletcher.com/work daily 0.75 2020-05-15 https://www.tbfletcher.com/work/paypal-pui monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587983045206-15XWKQ2EMVHAE34FRR8P/PUI-Visuals.jpg Work - PayPal - Pay Upon Invoice Visual Designs https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587983045209-CTWA7ILLOI59JLNKH54E/PUI-Sketches.jpg Work - PayPal - Pay Upon Invoice Sketches https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587983044749-T4E2W3ZW6AMQKA4VHIT9/PUI-Flow.jpg Work - PayPal - Pay Upon Invoice Visual flow https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587983044272-H6106NZ6LLEMVDV17YJO/PUI-Flow2.jpg Work - PayPal - Pay Upon Invoice Structural flow https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587983045056-W5D2G2SXYPVMUG2PN154/PUI-Email.jpg Work - PayPal - Pay Upon Invoice Success Email https://www.tbfletcher.com/work/paypal-business-onboarding monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588617874174-5ANSMMSUCNDCSYWWF4T6/Hero-Onboarding.png Work - PayPal - Business OnBoarding https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588591867619-K91MUNDFYVXES5RWN5WR/Portfolio+Item+-+PayPal+Onboarding+-+Account+Wire.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Add bank - Wireframe https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588593350243-80DONF77BMDJER2XFG7W/E2E_CustomerJourney_0217.jpg Work - PayPal - Business OnBoarding End to end https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588591867299-V8NEFU6H549TL4PSQSPE/Portfolio+Item+-+PayPal+Onboarding+Account+Visual+.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Add bank - Visual https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588592142531-L9MFCBNJAAZ3PYZ0LZFP/Portfolio+Item+-+PayPal+Onboarding+-+Create+Account+Wire.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Create Account - Wireframe https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588592142371-6VEZL4OALLPHR6YNH4RT/Portfolio+Item+-+PayPal+Onboarding+-+Create+Account+Visual.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Create Account - Visual https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588592906728-SHV4SX2Y3Y6JMYGYZDAR/Portfolio+Item+-+PayPal+Onboarding+-+Account+Contact+Wire.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Contact - Wireframe https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588592815306-SU9QQ2SOFZGY8Z8VY0X9/Portfolio+Item+-+PayPal+Onboarding+-+Account+Contact+Visual.jpg Work - PayPal - Business OnBoarding PayPal OnBoarding - Contact - Visual https://www.tbfletcher.com/work/paypal-plus monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588619430017-P697DE0RLDNIA3ITXC3K/PLUS_2ScreensfeaturedImage_0217%402x.png Work - PayPal - Plus https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588675450090-26087PF3EM4MCXU4IOLW/PLUSonDevice8_0217-940x578.png Work - PayPal - Plus https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588675618059-4SHTLUGM6PJL76FCW31E/PLUS_sketchandUER2_0217-1080x469.png Work - PayPal - Plus https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588674109898-AHJNEZ50FM4DCOKBHBL7/PLUS_Interaction_0217-1080x541.gif Work - PayPal - Plus Usability research: A lot of the visual and interaction decisions challenged the original design and the business was concerned about the interaction model, so in May 2014 we ran lab research, testing the end-to-end consumer experience of PLUS. The objective was to understand how PayPal members and non-members respond to the new payment selection list and verify that they could successfully finish their purchase using the new minimal design. For this I built a high fidelity prototype in Axure. I’m pleased to say it was a success. It was hugely satisfying to watch all of the 24 participants complete their purchase quickly and easily without external help. https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588673867562-W1UBUCF1B1A7HAYM74G0/PPPPersonas_0217.jpg Work - PayPal - Plus Personas: Research also helped us get a deeper understanding of the people and businesses we were designing for. As part of the design process we created personas for both our customers and merchants and developed them over time as we learn more and from our research. https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588674141499-3EACPXEUQUQZBFPZXTRE/CompetitiveAnalysis_0217.png Work - PayPal - Plus Competitor analysis: I ran an indepth payment selection page analysis of the top 30 German merchants, this enabled us to identify common trends to inform our designs. It was abundantly clear from the competitor analysis, that as well as a huge variety of styles, we also needed to deal with a huge variety of sizes. We decided upon a fully responsive paywall. The size of the iframe is detected and the appropriate sized paywall is rendered. This not only allows a merchant to use whatever size iframe best fits his site, it also works seamlessly on existing responsive sites. https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588674006628-2AT4H8KI66WDSM9QDOT5/CustomerJourney_0217.png Work - PayPal - Plus Customer Journey Analysis: I also ran a Customer Journey Analysis, applying the personas and analysed the end to end flow with heuristics. Maping out the end to end experience enabling me to identify the pain points and address them in the designs. https://www.tbfletcher.com/work/here-automotive monthly 0.5 2020-05-06 https://www.tbfletcher.com/work/paypal-pay-at-the-pump monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588757008635-A557RRVK0P3N6YW3VYT3/PumpResearch-1295x652.jpg Work - PayPal - Pay at the Pump https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588757591720-84ISKA7MTHVZLMO13TXF/KeyMoments-1296x466.png Work - PayPal - Pay at the Pump https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588757690482-E6QSVTCBMLGOEOSJBPSP/PayPump_Poster-842x1190.jpg Work - PayPal - Pay at the Pump https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588757513490-5ZJ7SWAU78KGALG7I72K/protojourneyMap-1296x620.png Work - PayPal - Pay at the Pump https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588757642914-JENPD8OM47IR8BBSSBRH/InterviewGuide-1296x669.png Work - PayPal - Pay at the Pump https://www.tbfletcher.com/work/omio-lps monthly 0.5 2020-05-15 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588242814506-WHU19QKSK8JO67MZZ4AC/KeywordResearch.jpg Work - Omio - Landing Experience https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588242829388-9KM8JY91J0E87IMJMFAM/CompAnalysis.jpg Work - Omio - Landing Experience https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588242792375-TX7IOOEYRV123VM9IIH2/UserResearch.jpg Work - Omio - Landing Experience https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588245158392-TIKUEHVQ3VVRFRNQBW6B/Vision.png Work - Omio - Landing Experience https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588153279339-WCBZ6Q5D6WK0U0XLBG6K/Cheapest.jpg Work - Omio - Landing Experience Cheapest https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588584047518-FUNSK3Q8ZUXHTXA6Y1BG/SEM-Intent-cheap.jpg Work - Omio - Landing Experience Cheap intent https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588153279321-9MTBHM4BFHJ9R1B1Q4IN/NT.jpg Work - Omio - Landing Experience Transport recommendation https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588584047499-25FF3RIY0Z0R1FLINKLO/SEM-Intent-fast.jpg Work - Omio - Landing Experience Fast intent https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588153279128-LN80RVL5TYIIT5UG3V0N/Soon.jpg Work - Omio - Landing Experience Upcoming https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588584047356-6MN7Y5N7XWQER0GYZQR0/SEM-Intent-soon.jpg Work - Omio - Landing Experience Soon intent https://www.tbfletcher.com/work/bbc-news monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587570267517-JL3ECE11SMKTP81TN2H9/BBC+Arabic_2.jpg Work - BBC - World Service News BBC Arabic https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587570803656-FBMB6OQZ5JXKZGARRU81/BBC+Russian.jpg Work - BBC - World Service News BBC Russian https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587570803802-50DELMXNJ1SY3DIP253Y/BBC+Hindi.jpg Work - BBC - World Service News BBC Hindi https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587570803657-PKC1R5ZBGFQNNDCVUIE2/BBC+Chinese.jpg Work - BBC - World Service News BBC China https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587573838897-W7WDV431ZON6J1JTXQTD/Queen.jpg Work - BBC - World Service News 60th Anniversary of Queen Elizabeth II https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1587573839181-CE8IZN192NMRD5OLFAXB/OlympicTrack.jpg Work - BBC - World Service News London 2012: Inside track https://www.tbfletcher.com/work/bbc-news-responsive monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588587080659-JKW1BZQXRYLMUSE82RKL/ResponsiveGlobalGrid_0816-940x424.jpg Work - BBC - News Responsive https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588587658070-GOU29NDXGF55Z6B2SLQA/My+work+page+-+BBC+News+Responsive.png Work - BBC - News Responsive https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588587990940-3YFTCJF3F3DFUE1LFRXR/BBC+News+responsive+-+markup.png Work - BBC - News Responsive https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588586145201-AMRBJV1NKDQRBABHFFK8/BBC+News+responsive+-+old%2Bnew.jpg Work - BBC - News Responsive BBC Indonesia - Before & After https://www.tbfletcher.com/work/paypal-smile monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588677924714-UK42PGIZNMTYIJVRB09V/smile_0217-1000x353.png Work - PayPal - Smile https://www.tbfletcher.com/work/easy-api monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588754562749-8WM51LMMBZHURR8QE3UB/API_header.png Work - PayPal - Easy API https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588754802514-IJR3UAV7HVXDHLO7D0BX/Appinator-1_0217-2001x1334.png Work - PayPal - Easy API Integration 1 - 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Omio - Onwards Journeys https://images.squarespace-cdn.com/content/v1/5e9ee652b0ccdb4ca03f876a/1588849391119-HY80JCW3Q20XTASUBG0V/App-Ideation-V6.png Work - Omio - Onwards Journeys